Multidisciplinary Creative
Based in New York & Beijing.
A Little Person With Big Ideas
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A Little Person With Big Ideas 〰️
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Hongjin.Li
People are willing to pay for the lifestyle they desire, and advertising serves as the most direct medium to communicate a brand's attributes or services. Advertising speaks the brand's attitude, satisfying people's needs from basic necessities to spiritual desires by telling a story and conveying consciousness and concepts. As an art director, my objective is to subtly infuse the brand's ideas and social-cultural concepts into the audience's lives through meticulous attention to detail using art direction. Acting as a translator, art direction transforms the brand's values into designs that customers can embrace and willingly share. I aim to deliver creativity to the audience in a relaxed and joyful atmosphere. Through art direction, my goal is to bring happiness, fresh cultural impacts, aesthetic appreciation, and positive values to society.
📎 Resume
Education
BACHELOR OF FINE ARTS · Major In Advertising
▶ School Of Visual Arts | Sep 2018-Present
Recognition
ONE SHOW/YOUNG ONES 2023
▶ MERIT · Young Ones One Show
Brief: PETA - Print - Hongjin Li
THE G100 AWARDs
▶ SHORTLIST · 2023 New York Festivals
Advertising Awards
Press
Marie Claire ART EXHIBITION "OBSESSORIZE"
Marie Claire * SVA, 2018
▶ Featured Publications:
• Madisonavenuebid
• Gothamtogo
Director of Creative Art Direction.
Experience
META · Freelance Graphic Designer, 2022
BEIJING NEWS · Designer/Illustrator Intern, 2021
BEIJING MEDIA NETWORK · Producer’s Assistant Intern, 2019
NETEASE GAMES · Part-time Campus Ambassador, 2022
BEIJING TV (BTV) · Producer's Assistance Internship, 2019
CITI · Market Research Assistant Apprenticeship, 2017
Services
▶ Art Creative Direction
▶ Graphic Design
▶ Motion Graphics
▶ UX/UI Design
▶ Production Design
▶ Cinema 4D
▶ Drawing
Eligible to work in the United States.